Innovation in Non-Alcoholic Beverages Interview

Developing consumer focused opportunities in the functional and fortified beverage markets

About the Interview

Prinova's Head of Technical Sales & NPD Nutrition, Tony Gay, was interviewed during the Innovation in Non-Alcoholic Beverages Conference. 

During this interview, he discusses:

  • How COVID-19 has impacted consumer behaviour in relation to beverage demand
  • Current on-trend ingredients in the functional and fortified beverage space
  • Looking ahead at energy drink trends
  • Growing interest in beverages targeting stress relief and cognitive health


In this interview, we introduce new consumer-focused opportunities in the functional and fortified beverage markets. We cover innovative beverage solutions showcasing the power of our ingredients:

  • Immunity with Vitamin C and D3
  • Natural caffeine
  • Functional sparkling waters
  • Energy drinks with cognitive positioning
  • Relaxing and calming ingredients with magnesium and amino acids


This is essential viewing for brand owners seeking innovative solutions in the non-alcoholic beverage space, as well as manufacturers looking for new product development concepts.

Watch the Full Interview



Talk to Us About Innovation in Beverages

With six global manufacturing locations, 1000+ employees, and 35+ strategic stock distribution locations, Prinova is the natural partner for anyone looking for reliable, experienced food ingredients suppliers.


We have expertise in sports & lifestyle nutritionfood & beverage ingredients, infant and early life nutrition, animal nutrition, as well as personal care and fragrance.  A truly global, food ingredients supplier with an unrivaled team, network and track record.




Related Resources