Webinars Demonstrate Innovations in Emerging Beverage and Supplements Markets

16 December 2020

Natural energy source, plant-based, marine origin and nootropic ingredients are key trends in the emerging beverage and supplement markets.

To demonstrate how Prinova Europe is helping our customers innovate, our Head of Technical Sales & NPD for Nutrition, Tony Gay, recently took part in two webinars.


Webinar 1

Mind & Minerals: The Wellbeing Trends Driving Innovation in Beverages

Tony explains how Prinova can help develop on-trend, custom beverage formulations for multiple applications ranging from fortified waters and energy shots, to powder blends and natural energy drinks.

Watch the Innovation in Beverages webinar in full

Webinar 2

Pivoting from Sports to eSports Nutrition: identifying opportunities, creating product differentiation and formulating for cognition, focus and eye health support for the growing gamers market

Tony demonstrates innovative NPD and formulation ideas in the gamers and eSports sectors. During the webinar, he showcases different formulations as powder, energy drinks and gummies using various vitamins, minerals and trendy botanical extracts.

Watch the Brain Performance and eSports webinar in full

Talk to Us About Innovations in Emerging Beverage and Supplements Markets

Prinova’s solutions include liquid vitamin premixes, dry vitamin and mineral premixes, market-ready blends and more complex formulations that include botanicals, amino acids, sweeteners, flavours and functional ingredients


With a global footprint and holding strategic stocks in more than 35 distribution centres, Prinova ensures continuity of supply and leading positions in high-quality ingredients, flavours and value-added nutrient fortification products to the global food, feed and wellness industries.




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